On December 6, the UK held its second Small Business Saturday. This annual opportunity to celebrate and support small firms, like the number of excellent small businesses we have locally, in Heswall, New Ferry and throughout.

It was a huge success, and this year the results were even more impressive -; organisations and individuals got involved all over the country, generating over £500m in extra revenue for small businesses in one day.

Local independent businesses play a vital role in our communities as well as our economy. They provide jobs, increase choice for shoppers, and are essential to the character of any town. We need to recognise their importance and continue to make use of them if we want our high streets to flourish. So it was great to see the public make a special effort to support local shops here in Wirral on Small Business Saturday.

And there’s more good news for shoppers as well as local businesses: Wirral Council has cut the cost of car parking, throughout December. All Council-operated car parks are will be ‘Free After Three’, meaning customers can do their Christmas shopping locally without being charged for parking later in the day. This will give residents a chance to pick up some last minute gifts, ideas and forgotten dinner essentials that make Christmas that are part of the season’s festivities.

I’m delighted that Wirral Council is encouraging people to make greater use of our local shops in this way. Affordable access to town centres is important for people trying to save money this Christmas, and small businesses will continue to benefit from the increased footfall.

I hope everyone will make the most of the parking discount over the Christmas period, build on the success of Small Business Saturday and carry its positive effects into the New Year.

Finally, may I wish you, your families and loved ones a Merry Christmas and a Happy New Year.


By Alison McGovern MP for Wirral News 

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